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Department

Product Management

Understanding products. Shaping markets. Driving innovation.


Product management supports our products throughout their entire lifecycle — from planning and launch through further development to successful market positioning. Our focus is always on continuously improving our products and meeting our customers’ needs.

As the central interface between the market, sales, the lab, and application engineering, the team ensures that technical expertise and customer needs come together. New market requirements are evaluated, product strategies are developed, and decisions are made that actively shape the future of our product portfolio.

This isn’t just about individual products, but about the big picture: What solutions do our customers need? What developments are relevant to the market? And how can we strengthen the WEICON brand in the long term?

What makes this department special? The combination of technical know-how, business acumen, and close collaboration with many areas of the company. Different perspectives and areas of expertise come together here to turn good products into successful solutions.

  • My team has to stick together just as well as our adhesives do. It's important to me that we can always count on each other.

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