Whether online, in a catalog, on product packaging, or at an international trade show—the marketing and advertising teams work together to ensure that the WEICON brand is visible, recognizable, and engaging. While the marketing team is responsible for our messages, campaigns, and digital channels, the advertising team handles the creative and visual execution. Together, these two departments create a consistent brand image and generate buzz about our products and solutions worldwide.
Marketing
Develop strategies. Tell stories. Build reach.
Marketing is all about raising the profile of the WEICON brand and delivering the right messages to the right target audiences. To achieve this, the team develops campaigns, creates content for digital channels, and ensures that our products and solutions are presented professionally worldwide.
Responsibilities include, among other things, planning and implementing online marketing initiatives, social media activities, newsletters, and landing pages, as well as producing photo and video content. Managing various e-commerce platforms and further developing our digital presence also play an important role.
What makes marketing special? The combination of creativity, strategic thinking, and a keen sense for trends and target audiences. New ideas are always welcome and are developed collaboratively—always with the goal of strengthening the WEICON brand in the long term and inspiring people to love our products.
Advertising
Design that brings our brand to life.
Our advertising ensures that the WEICON brand is instantly recognizable. Whether it’s product labels or packaging, catalogs, brochures, ads, trade show materials, or other promotional items—this is where the visual concepts and designs that shape our brand identity are created.
The team combines creativity with high quality standards and ensures that design, content, and brand guidelines work together seamlessly. From the initial idea to the final implementation, projects are guided and refined to ensure a consistent brand image across all media.
What makes this department special? Its attention to detail, its flair for design, and its close collaboration with many other departments within the company. This results in creative solutions that not only look great but also effectively convey the WEICON brand to the outside world.
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It’s very important to me to support my employees in ways that align with their skills and aspirations. Nothing is worse than doing a job that doesn’t suit you or bores you. I also always try to be transparent with my team and treat them as equals.
Tina Spengler
Head of Marketing
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Every day, I'm inspired by the diversity of our projects. From product labels to trade show booths, our work helps shape how WEICON is perceived.
Nils Berndt
Head of Advertising
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